Working Seminar Puebla

In partnership with the Faculty of Architecture BUAP (Benemérita Universidad Autónoma de Puebla), ATypI will hold the second Working Seminar of 2019, on May 17 and 18. It will be open to the general public, educators, professionals and students: all will be welcome to join this exchange of ideas around the teaching and practice of typography in Mexico.

This Working Seminar be focused on the local scene, so all presentations and discussions will be in Spanish. We hope this will encourage the organization of similar events in other regions.


The main theme for the first day will be Typographic Education and Research; the discussion will revolve around the teaching of typography in universities and within individual courses, research opportunities, curriculum development and proposals to make collaborative efforts in education. The discussion on the second day will focus on the state of the art for the type industry in Mexico: jobs, business opportunities, public policies around design, strengths and weaknesses of typographers and type designers from the national community.

Travel and accommodation information

Accommodation in Puebla is affordable, and there are many options across hotel levels, as well as private rentals through AirBnB. The Faculty of architecture is a 20 minute drive from the city centre. (A taxi or Uber from this area to the University would typically cost 3-4 USD.)

Here are some suggestions for accommodation:


The Working Seminar is free to attend, but you need to register on Eventbrite.


The programme is a single-track, two-day event and is limited to eighty participants, with a priority on seminars and workshops, rather than more formal lectures. All sessions will be recorded, and uploaded on the ATypI video channel. Documentation circulated will be posted online as well.

Here is the schedule for two days. Each section will follow a topic conducting the talks, Q&A sessions and, of course, the conversation. We will have also two short workshops on Day one limited to forty participants.

Friday 17 May 2019
8.00-9.00 Registration and introductions 
9.00-9.30Welcome by Rafael Cid Mora.
Faculty of Architecture BUAP Head Director
9.30-10.00 Opening talk by Gerardo Kloss (UAM Xochimilco)
Construcción del campo académico de los estudios editoriales
10.00–10.20 José Luis Cóyotl Mixcóatl.
Enseñanza y aprendizaje alternas para la tipografía y diseño
10.20–10.40Jesús Barrientos and Felipe Coca (BUAP)
La integración de un Seminario Permanente de Estudios
10.40–11.00 Q&A Moderated by Sandra García Saldarriaga
11.00-11.30 Coffee break
11.30-12.30Workshop session: Manuel López Rocha (Cuatro Ojos)
Diseño de signos para lenguas mexicanas
12.30–13.30Workshop session: Jorge Iván Moreno Majul
Clínica OpenType
13.30–15.00 Lunch break
15.00 – 15.20 Rafael Ramírez Lozano (Brandana-IBG)
La letra escrita como medio del pensamiento
15.20 – 15.40 Gabriel Rivera (Ibero)
Diacrisis y diacríticos
15.40 – 16.00Manuel Guerrero Salinas (UASLP)
Experimentación tipográfica
16.00 – 16.30Q&A Moderated by Diana Edith Domínguez
16:30 – 17:00Coffee break
17.00 – 17.15Recap statements
19.00Public Event
Chelas y Tipos: Edición ATypI México (Letter INC.)
With Miguel Ángel Contreras, Óscar Yañez and Elí Castellanos
Labour market
Saturday 18 May 2019
9.00- 9.30Registration
9.30- 9.50Opening talk by Jorge de Buen Unna (Anáhuac Querétaro)
Tipógrafos agremiados en una comunidad cooperativa
9.50 – 10.10Jorge Alberto Martínez
Las tangentes de la tipografía
10.10– 10.30Edgar Zaga (Universidad Intercontinental)
Tipógrafos somos y en el camino andamos
10.30- 11.00Q&A Moderated by Mónica Munguía
11.00 – 11.30Coffee break
11.30 – 11.50Elizabeth Ramos (Universidad Veracruzana)
La tipografía como industria creativa
11.50 – 12.15Leonardo Vázquez (Macizo)
La tipografía como actividad independiente
12.15-12.40Q&A Moderated by Dafne Martínez
12.40-13.00Recap statements and closing remarks

Support and sponsorship

The Working Seminar is generously supported by the Benemérita Universidad Autónoma de Puebla, who provide spaces, equipment, and organisational support. We welcome sponsorship to cover the costs of incidentals for delegates. Please see the Working Seminar sponsorship page.


Get in touch with us: Jesús Barrientos, Gerry Leonidas